A Record Pool is an organization of DJ’s who pay a monthly fee in order to obtain the newest music first. Labels send their music to these record pools for free, and in return the DJ’s are required to play their music and provide the label with feedback on their release. The benefit of a record label submitting their music to these pools is that they have the opportunity to “break” a new artist. Record Pools usually receive this music before radio, so the idea is to expose a single and start building up some hype for the song.

Before a label puts a lot of attention into pushing a new single, they will need to feel comfortable that the song is a hit. Record pools can be an effective way to gauge the potential of a song. If a DJ (or DJ’s) like the song enough to put it in their regular rotation, then you’re probably on to something (and visa versa). DJ’s have the ability to break music in the clubs, mix tapes, and even on radio shows. Most pools have charts for different categories, and they may even place your music in these charts. Another great thing about record pools is that they accept independent releases as well as major releases, so you can see how your music will compete with other records that are out there.

Finding the right Record Pool

Just as there are many different genres of music, there are many different record pools. You don’t want to waste your time sending a rap single to a reggae record pool (unless it features Kymani Marley). So, how do you decide which record pool to send your music to? Well, obviously you will need to submit your music to a record pool that corresponds to your type of music. Not every record pool is useful either. You should find out how many members they have, what clubs they spin music at, and what records are currently on their charts. They might play a lot of music in your genre, but it could still be a different style than yours. The best thing to do is to compare your music to other music that’s out there and find out what records sound the most like yours. Then, find out what record pools are supporting these records and go from there.

A great place to search for record pools is on the internet. You can find vital information about these pools by reading their websites and by calling them and asking questions. Ask them where to send your music, how soon you can expect a response from them, and if they accept CD’s, vinyl, or both. There are many questions you can ask, and it helps if you know other people that have worked record pools before so they can give you some good advice. If you need any additional help with this process you can also call OnFire Promotions at 313-887-7756 for further assistance.

Bottom Line

There are many steps in the process of promoting and breaking a new record. Record pools are a great tool for evaluating your music and exposing your record to different areas where you plan to market. Before you go straight to radio with your new single, make sure it’s hit! Of course there are no guarantees, but working record pools can really be helpful in breaking your new record.